Project Overview
Tsartlip First Nation is seeking proposals from qualified Indigenous artists, designers, creative teams, or contractors to develop a new logo and visual identity that reflects the W̱JOȽEȽP identity, culture, governance, values, and connection to the land and waters. The project will create a meaningful and versatile visual identity for use across governance, administration, communications, digital platforms, publications, events, and signage. While the primary focus is logo and brand identity development, the design may also be adapted for physical applications such as carved displays, signage, and branded environments.
Scope of Work (Requirements)
The selected proponent will be responsible for delivering a complete visual identity package, including:
Discovery & Cultural Engagement
- Project kickoff and planning sessions
- Consultation with Tsartlip representatives
- Understanding cultural values, governance, and visual preferences
- Review of intended logo applications and cultural protocols
Logo & Visual Identity Development
- Initial logo concepts
- Refined logo design
- Colour palette development
- Typography recommendations
- Full-colour and black-and-white logo versions
- Simplified logo for small-format use
- Horizontal and vertical logo variations
- Written design rationale
Optional Physical Applications
- Signage concepts
- Carved logo applications
- Display panels
- Printed materials
- Branded templates
- Window decals
- Other physical implementations connected to the visual identity
Junior Artist Mentorship
- Mentor junior or emerging Indigenous artists
- Provide opportunities for research, sketching, digital preparation, and production
- Include mentorship approach, supervision, time commitment, and budget allocation within the proposal
Final Deliverables
- Vector files (AI, EPS, SVG)
- High-resolution PNG and JPG files
- Transparent logo files
- Logo usage guide
- Colour specifications
- Font recommendations
- Written design rationale
- Any approved physical or applied design components
Key Dates
- RFP Issued: June 29, 2026
- Proposal Submission Deadline: July 15, 2026
- Project Kickoff: July 31, 2026
- Draft Concepts & Design Plan: September 15, 2026
- Review & Revisions: October 15, 2026
- Final Design Files Delivered: December 1, 2026
- Physical Components Completed (if applicable): January 31, 2027
- Project Completion & Ceremony: February 15, 2027
Budget
CAD $30,000
Why This Is a Great Opportunity, and for Whom
This is an outstanding opportunity for Indigenous branding agencies, graphic designers, visual artists, and creative studios with experience in cultural identity and community-led design. The project goes beyond logo creation by emphasizing authentic storytelling, community engagement, mentorship of emerging Indigenous artists, and long-term brand stewardship. For agencies and artists specializing in Indigenous governance, nonprofit organizations, or public-sector branding, this engagement offers meaningful portfolio value while contributing to a visual identity that will represent Tsartlip First Nation for years to come.
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