Project Overview
Circle of Care St. Louis is seeking a consultant or consulting firm to develop a comprehensive communications, branding, marketing, and website strategy that strengthens the organization’s long-term communications capacity. The project focuses on creating a unified brand identity, redesigning the website, developing messaging and marketing frameworks, and equipping staff with the tools and training needed to consistently communicate the organization’s mission and impact. The initiative supports Circle of Care’s work serving older adults and adults with disabilities across Missouri.
Scope of Work (Requirements)
The selected consultant will deliver a complete communications and branding program, including:
Organizational Assessment
- Review existing strategic plans, website, marketing materials, brochures, social media, grant materials, and annual reports
- Conduct interviews with leadership, staff, board members, volunteers, referral partners, and community stakeholders
- Prepare a communications assessment identifying strengths, gaps, and recommendations
Brand Development
- Brand positioning and identity
- Organizational messaging framework
- Value proposition
- Audience-specific messaging
- Elevator pitch
- Storytelling framework
- Brand standards manual
Communications Strategy
- Three-year communications plan
- Internal and external communications strategy
- Community engagement plan
- Public relations and media outreach
- Email marketing strategy
- Social media strategy
- Crisis communications planning
Website Redevelopment
- Website architecture recommendations
- Navigation and user experience improvements
- Accessibility recommendations
- SEO strategy
- Content recommendations
- Calls-to-action
- Online referral and intake functionality
- Integration of the new organizational messaging
Marketing Materials
- Organizational brochure templates
- Program fact sheets
- Referral and partnership packets
- Presentation templates
- Press release templates
- Media kit
- Newsletter template
- Social media templates
Staff Training
- Brand standards training
- Organizational messaging
- Website management
- Communications planning
- Storytelling
- Media relations
- Social media best practices
- Written training materials for ongoing use
Key Dates
- RFP Released: July 2, 2026
- Questions Due: July 9, 2026
- Proposal Submission Deadline: July 16, 2026 (5:00 PM CDT)
- Consultant Interviews: July 20–22, 2026
- Consultant Selected: July 24, 2026
- Contract Negotiation: July 27–31, 2026
- Project Start: November 1, 2026
- Project Completion: October 31, 2027
Budget
- Maximum Consultant Budget: USD $25,000
- The budget must include all professional fees, travel, meetings, materials, staff training, and other project-related expenses.
Why This Is a Great Opportunity, and for Whom
This is an excellent opportunity for branding agencies, nonprofit communications consultants, website strategy firms, and marketing professionals with experience supporting healthcare or community organizations. The project blends brand strategy, communications planning, website redevelopment, stakeholder engagement, and organizational capacity building into a single engagement, making it ideal for agencies that deliver strategic consulting alongside creative and digital services. With a one-year implementation period and a focus on long-term organizational impact, this engagement offers the opportunity to build a lasting partnership while helping a nonprofit strengthen its visibility and community outreach.
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