Project Overview
NM Voices is seeking a qualified agency to deliver a comprehensive brand refresh and website redesign that better reflects its mission of advancing the well-being and equity of New Mexico’s children, families, and communities. The project includes updating the organization’s visual identity, building a modern and accessible website, improving user experience, implementing SEO best practices, and equipping staff with the tools and training needed to manage the site independently.
Scope of Work (Requirements)
The selected vendor will provide end-to-end branding and website services, including:
Brand Refresh
- Conduct a brand audit
- Refresh the organization’s visual identity
- Update the logo, color palette, typography, and visual style
- Ensure the refreshed brand aligns with NM Voices’ mission and values
Website Design & Development
- Design and develop a modern, responsive website
- Implement a user-friendly Content Management System (CMS)
- Improve information architecture and navigation
- Enhance the overall user experience (UX)
- Migrate existing website content
Accessibility & Performance
- Responsive design across all devices
- Improve accessibility with WCAG compliance
- Conduct usability and responsiveness testing
SEO & Analytics
- Implement SEO best practices
- Integrate website analytics
- Support ongoing website performance monitoring
Training & Support
- Train staff on website administration and content management
- Provide post-launch technical support
- Offer warranty and ongoing support options
Key Dates
- RFP Issued: July 14, 2026
- Proposal Submission Deadline: July 28, 2026 (5:00 PM MT)
- Vendor Selection: July 31, 2026
- Project Start: August 10, 2026
- Target Completion: December 18, 2026
Budget
- Estimated Budget: USD $50,000–$60,000
Why This Is a Great Opportunity, and for Whom
This is an excellent opportunity for branding agencies, web design firms, UX/UI specialists, and digital consultants with experience serving nonprofit organizations and advocacy groups. The project combines strategic branding, website redevelopment, accessibility, SEO, analytics, and staff training, making it ideal for agencies that offer integrated creative and digital services. With a well-defined budget and a four-month implementation timeline, the engagement provides an opportunity to build a long-term relationship with a respected statewide advocacy organization while delivering meaningful impact through modern digital communications.
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