Project Overview
The Corrymeela Community, a Northern Ireland-based peace and reconciliation organisation, is seeking an integrated communications, PR, and digital agency or practitioner to redevelop its website and create a stronger digital content and storytelling strategy.
The project goes beyond a website redesign. Corrymeela wants the new site to become a “Digital Corrymeela Welcome”—a welcoming, accessible and narrative-led platform that extends its peacebuilding mission online, strengthens engagement with supporters and younger audiences, supports campaigns, and increases one-time and recurring donations.
Scope of Work (Requirements)
The selected agency will be expected to cover:
Digital & Content Strategy
- Develop a digital messaging framework.
- Create a comprehensive content strategy aligned with Corrymeela’s values.
- Strengthen storytelling across the website, email newsletters and social media.
- Develop a campaign-oriented approach to digital communications.
- Create clear calls-to-action and user journeys focused on engagement and fundraising.
Website Redevelopment & UX
- Redevelop the existing website.
- Create a welcoming, intuitive and narrative-driven user experience.
- Develop a campaign-oriented homepage that can be updated easily.
- Improve mobile responsiveness and digital accessibility.
- Structure content around key audiences, campaigns and engagement journeys.
- Enable seamless interactions for events, donations and enquiries.
CRM & Digital Platform Integration
A major part of the project is integration with Corrymeela’s existing digital ecosystem, including:
- Blackbaud Raiser’s Edge NXT for CRM and automated donor/contact data flows.
- Existing native and third-party fundraising platforms.
- Event booking systems.
- Subscription systems.
- Enquiry capture systems.
The agency must demonstrate experience integrating external platforms such as Blackbaud NXT into website environments.
Training & Handover
- Provide onboarding documentation.
- Train Corrymeela staff to manage the website.
- Train staff to monitor relevant integrations.
- Provide options for ongoing website maintenance.
- Offer ongoing critical communications advice.
Potential Future Development
Advanced community features such as member login dashboards and community forums may be considered as a later development phase rather than part of the core project.
Key Dates
- Tender Deadline: August 24, 2026 – 10:00 AM
Shortlisting Week commencing: August 24, 2026
Discovery, Narrative & Design: October 2026
Build, Integration & Testing October: December 2026
Budget
- £15,000
Why This Is a Great Opportunity, and for Whom
This is a strong opportunity for digital agencies, nonprofit-focused web studios, UX/UI firms, communications agencies, and integrated creative teams that can combine website development with content strategy and storytelling. The requirement for Blackbaud Raiser’s Edge NXT and fundraising integrations makes this particularly attractive to agencies with CRM and nonprofit technology experience.
The £15,000 budget is modest for the breadth of work, so the opportunity is best suited to a small or specialist agency with a focused delivery team, rather than a large agency with high overheads. Agencies that can demonstrate strong nonprofit storytelling, fundraising-focused UX, accessibility, CRM integration and campaign-oriented digital strategy should be well positioned.
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