Project Overview
Channel72 is seeking an independent graphic designer, studio, or small agency for a hybrid brand identity and website enhancement project. The engagement is primarily focused on graphic design and brand identity (approximately 75%) with front-end web development and implementation making up the remaining 25%.
The selected partner will help Channel72 refine its brand, redesign its primary icon, improve the accessibility and usability of its website and web app, and create a reusable design system that can extend into its client-facing software.
Scope of Work (Requirements)
Brand Discovery & Visual Direction
- Review the existing website, logo, iconography, messaging, and visual materials.
- Meet with Channel72’s Marketing Lead and staff to understand its mission, audiences, and future direction.
- Develop creative concepts reflecting community leadership, fiscal sponsorship, acceleration, trust, infrastructure, and growth.
- Establish an overall creative direction that is professional, welcoming, and accessible.
Brand Identity & Icon Design
- Redesign or refine the Channel72 brand icon.
- Create primary and secondary logo configurations.
- Develop variations for websites, software, social media, presentations, print, and small digital formats.
- Establish an accessible color palette, typography system, iconography, and supporting graphic language.
- Deliver editable, production-ready brand assets.
- AI-generated icons are not acceptable, although AI tools may be used to support other parts of the work.
Website UX & Interface Design
- Review the current website structure and identify UX, navigation, accessibility, and visual hierarchy improvements.
- Create responsive designs for desktop, tablet, and mobile.
- Develop page layouts and reusable components.
- Improve presentation of services, programs, organizational identity, and calls-to-action.
- Design accessible forms, menus, content sections, and interactive elements.
- Apply plain-language and user-centered design principles.
- Priority pages may include Homepage, About, Fiscal Sponsorship, Programs, Projects, Contact/Application, and Blog.
Design System
Create a practical design system and style guide covering:
- Logo and icon usage
- Accessible color combinations
- Typography, spacing, and layout
- Buttons, forms, cards, navigation, alerts, and links
- Iconography and illustration guidance
- Photography/image direction
- Accessibility requirements
- Approved and unapproved usage
- Guidance for extending the system into Channel72’s software platform
Front-End Development
- Implement approved designs within the existing website environment.
- Build or refine responsive front-end components.
- Coordinate with Channel72’s Lead Product Developer.
- Test across common browsers and screen sizes.
- Address visual and front-end accessibility issues.
- Provide clean, documented, maintainable code.
The vendor is not primarily responsible for backend development, database architecture, or core software functionality.
Accessibility
The project targets WCAG 2.2 Level AA where reasonably applicable, including:
- Color contrast
- Keyboard navigation
- Focus states
- Semantic structure
- Accessible forms and error messages
- Responsive text
- Screen-reader considerations
- Reduced-motion preferences
Key Dates
- RFP Issued: August 10, 2026
- Portfolio Submission Deadline: August 13, 2026 – End of Day
- Questions Due: August 12, 2026
- Candidate Interviews: August 19, 2026
- Proposal Deadline: August 21, 2026 – End of Day
- Anticipated Project Start: August 31, 2026
- Target Final Handoff: October 16, 2026
Budget
- $5,000–$7,000
Why This Is a Great Opportunity, and for Whom
This is a good fit for brand designers, graphic designers with front-end development skills, UX/UI designers, boutique creative studios, and small digital agencies. The project is especially suited to teams that can bridge brand strategy and digital product design rather than treating branding and web development as separate services.
Channel72 is also specifically interested in people and teams experienced with nonprofits, community organizations, grassroots groups, culturally specific organizations, accessibility, and mission-driven work. The project offers a chance to create a brand system that will extend beyond the website into Channel72’s client-facing software, giving the selected designer or agency a broader digital product design role.
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