Project Overview
CLICO Credit Union (CCU), based in Port of Spain, Trinidad and Tobago, is seeking an experienced agency to manage its social media presence, digital campaigns, website maintenance, security, and performance reporting. The engagement brings social media marketing and technical website support under one provider, with the goal of increasing brand visibility, member engagement, membership growth, lead generation, and campaign performance while keeping CCU’s website secure and reliable.
Scope of Work (Requirements)
The selected agency will provide integrated digital marketing and website services covering:
Social Media Management
- Develop and execute CCU’s social media strategy
- Manage Facebook, Instagram, LinkedIn, and TikTok
- Create a monthly content calendar
- Publish 12–15 posts per platform per month
- Manage Facebook and Instagram Stories
- Provide daily community management and respond to comments and messages
- Support same-day posting for content received before 2:00 PM
- Track engagement, audience growth, and campaign performance
Content Creation & Campaigns
- Create static graphics, motion graphics, and short-form videos
- Provide minor photography and videography
- Develop content promoting CCU Villas, insurance and loan products, member initiatives, and events
- Plan and manage Meta Ads and lead-generation campaigns
- Implement conversion tracking and campaign optimization
- Support influencer partnerships where appropriate
- Develop TikTok campaigns aligned with current trends
- Cover up to two special events per month, including live updates, Stories, and highlights
Website Maintenance & Support
- Continuously monitor website health and functionality
- Maintain at least 99.5% monthly uptime under the maintenance requirement
- Update CMS, plugins, and themes monthly
- Conduct compatibility testing before deployment and maintain rollback capability
- Complete standard updates within two business days
- Operate a ticketing system with defined support and escalation contacts
- Support CCU Villas webpages and the Business Hub platform
Website Security & Recovery
- Manage HTTPS and SSL
- Apply critical security updates within 24 hours
- Conduct weekly malware scans and monthly vulnerability testing
- Require MFA for administrative access
- Maintain administrative audit logs
- Manage Sucuri Web Application Firewall (WAF)
- Maintain daily backups with at least 30-day retention
- Conduct quarterly restoration testing
- Target 4-hour RTO and 24-hour RPO
- Acknowledge critical issues within one hour and provide resolution or workaround within four hours
Analytics & Reporting
- Provide monthly digital performance reports
- Report on reach, impressions, engagement, audience growth, leads, conversions, and campaign ROI
- Report website traffic, speed, uptime, SEO performance, maintenance, and security activities
- Submit reports within five business days after month-end
- Include actions taken and recommendations, not simply performance metrics
Key Dates
- Proposal Submission Deadline: August 10, 2026
Budget
- Budget not specified in the RFP.
Why This Is a Great Opportunity, and for Whom
This is a strong opportunity for full-service digital marketing agencies that can combine creative social media management with technical website operations. It is particularly suited to agencies with expertise in social media strategy, paid advertising, video and graphic content, SEO, analytics, website maintenance, cybersecurity, and lead generation. The mix of recurring content production, community management, campaign work, event coverage, website support, and monthly reporting makes this especially attractive for agencies seeking an ongoing digital services account rather than a one-off assignment.
Want inbound opportunities like this every day?
This opportunity is part of our Global RFPs (Free) series, where we post interesting digital and technology bids from around the world.
If you are looking specifically for digital, website, software, marketing, and technology RFPs from the U.S. federal agencies, states, counties, cities, and municipalities, you can get them delivered directly to your inbox through The Bid Daily.
