Request for Proposals: Website Hosting, Maintenance, SEO and Digital Campaign Management Services

Project Overview

The Medicines Patent Pool (MPP), a United Nations-backed public health organization, is seeking a long-term digital services partner to provide website hosting, technical maintenance, SEO, and digital campaign management services. The engagement is intended to strengthen MPP’s global digital presence, improve website performance and security, increase search visibility, and support digital campaigns that promote access to essential medicines and health technologies in low- and middle-income countries.

Scope of Work (Requirements)

The selected agency will provide ongoing digital support across multiple service areas, including:

Website Hosting & Maintenance

  • Secure website hosting and infrastructure management
  • Ongoing website maintenance and technical support
  • Performance monitoring and optimization
  • Security updates, backups, and uptime monitoring
  • Bug fixes and CMS updates
  • Technical troubleshooting

Search Engine Optimization (SEO)

  • Technical SEO audits
  • On-page SEO improvements
  • Keyword research and optimization
  • Metadata and structured data enhancements
  • Performance monitoring and reporting
  • Recommendations to improve organic search rankings

Digital Campaign Management

  • Planning and execution of digital campaigns
  • Search and social media advertising support
  • Campaign optimization and reporting
  • Landing page recommendations
  • Audience targeting and performance measurement
  • Analytics and conversion tracking

Analytics & Reporting

  • Website traffic analysis
  • Campaign performance reporting
  • User behavior insights
  • Recommendations for continuous improvement

Strategic Digital Support

  • Advice on digital communications best practices
  • Recommendations to improve online engagement
  • Support for future website enhancements and digital initiatives

Key Dates

  • Proposal Submission Deadline: August 31, 2026

 

Budget

  • Budget not specified in the RFP.

Why This Is a Great Opportunity, and for Whom

This is an excellent opportunity for digital marketing agencies, WordPress support providers, SEO specialists, managed hosting companies, and full-service digital firms with experience supporting international nonprofits or global organizations. The engagement combines recurring website maintenance, technical SEO, cloud hosting, analytics, and digital campaign management into a long-term partnership rather than a one-time project. For agencies with expertise in healthcare, public health, international development, or mission-driven organizations, it also offers strong portfolio value through work with a globally recognized UN-backed institution.

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👉 Download the RFP documents for this project