Project Overview
The Global Community Engagement and Resilience Fund (GCERF), a Geneva-based international nonprofit foundation, is seeking an SEO and Website Optimisation Consultant or Agency to strengthen its digital visibility and search presence. The engagement focuses on improving SEO performance, website discoverability, AI-powered search visibility, audience engagement, and digital communications effectiveness. GCERF aims to position itself more prominently as a trusted global authority in preventing violent extremism (PVE) and community resilience initiatives.
Scope of Work (Requirements)
The selected consultant or agency will support GCERF through two potential phases:
Phase 1 – SEO & Website Optimisation (June–July 2026)
- Review website structure, content, metadata, keywords, and SEO performance
- Identify technical SEO and on-page optimisation improvements
- Improve indexing of webpages, publications, podcasts, and news content
- Increase organic traffic and search rankings
- Review GCERF visibility across Generative AI platforms and AI-powered search tools
- Improve structured content, metadata, internal linking, and digital discoverability
- Recommend methods to improve AI-generated summaries and references
- Review website analytics and recommend KPIs and reporting frameworks
Tentative Phase 2 – Digital Visibility & Engagement (September–December 2026)
- Improve searchability and shareability of digital content
- Recommend keyword strategies, tags, summaries, and links
- Identify and map key stakeholder audiences online
- Review newsletter engagement and email marketing performance
- Improve podcast discoverability and cross-platform promotion
- Recommend digital advertising strategies for events and campaigns
- Provide audience targeting and campaign performance guidance
Deliverables Include
- SEO audit and digital visibility assessment
- Practical SEO improvement roadmap
- AI visibility and discoverability action plan
- Analytics and reporting recommendations
- Newsletter, podcast, and content optimisation guidance
- Final presentation summarizing findings and recommendations
Key Dates
- Proposal Submission Deadline: May 27, 2026
- Proposal Validity Period: 120 days after submission
- Phase 1 Timeline: June–July 2026
- Tentative Phase 2 Timeline: September–December 2026
Budget
Not explicitly defined
Why This Is a Great Opportunity, and for Whom
This is a strong opportunity for SEO agencies, digital marketing consultants, technical SEO specialists, and AI-search optimisation experts looking to work with an internationally recognized nonprofit organization. The engagement combines traditional SEO, AI discoverability, analytics, digital communications, and audience targeting, making it especially attractive for firms experienced in NGO, policy, international development, or public-sector communications. Since AI-powered search optimisation is now becoming a major focus area, this RFP also provides valuable portfolio positioning for agencies specializing in emerging AI search and answer-engine optimisation services.
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