Project Overview
The City of Summerside, Prince Edward Island, is seeking a qualified creative agency to lead a citywide rebranding initiative. The project will create a new logo and visual identity, develop a new slogan, establish brand guidelines, and provide templates and recommendations for rolling the new brand across the City’s communications, marketing, digital platforms, facilities, fleet, signage, apparel, and other public-facing assets. RFP Summerside Rebrand
The City is looking for a partner with experience in municipal, public-sector, or large-organization branding, along with the ability to translate its values, heritage, and vision into a cohesive identity.
Brand Identity
The selected agency will be expected to develop:
- A new City logo
- A complete visual identity system
- Brand guidelines
- Typography specifications
- Colour palette
- Graphic elements
- Photography/illustration style
- A new slogan for the City of Summerside
Templates & Brand Assets
The project also includes templates for both digital and print communications, such as:
- Stationery
- Signage
- Social media
- Web graphics
- Other City communications and marketing materials
Consultation & Stakeholder Engagement
The agency will work with City staff and stakeholders through consultation and workshops to ensure the resulting brand reflects the City’s identity and gains organizational alignment. RFP Summerside Rebrand
Brand Rollout Strategy
The City welcomes recommendations for implementing the new identity across:
- Digital platforms and social media
- Print and marketing materials
- Corporate documents and stationery
- Fleet and equipment
- Facilities and signage
- Apparel and promotional materials
- City programs and services
- Other public-facing assets
Proponents can also recommend priorities, sequencing, and practical transition steps for moving from the current identity to the new brand in a cost-effective way.
Key Dates
- Proposal Deadline: October 16, 2026
Budget
- No information on budget.
Why This Is a Great Opportunity, and for Whom
This is a substantial municipal brand transformation project, rather than a logo-only assignment. The selected agency will have the opportunity to shape the City’s identity across digital channels, communications, signage, facilities, fleet, apparel, and other public-facing touchpoints.
It is particularly relevant for branding and creative agencies with public-sector portfolios that can combine strategy, stakeholder engagement, visual identity, and practical brand rollout planning. The project also has a relatively short delivery window, with final deliverables due by March 1, 2027.
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