Project Overview
Breakthrough T1D Canada is seeking a qualified digital strategy partner to conduct an independent assessment of its current website and develop a future-state digital strategy and implementation roadmap.
The organization’s existing WordPress website serves people living with T1D, caregivers, donors, researchers, healthcare professionals, policymakers, volunteers, corporate partners, and the general public. The project will assess the current digital ecosystem and determine whether the organization should optimize WordPress, modernize the existing platform, or move to a new platform/rebuild. Request-for-Proposal-RFP-Website.
Scope of Work (Requirements)
Discovery & Current-State Assessment
The selected vendor will conduct:
- Leadership interviews and staff workshops
- Content-owner interviews
- Technology and operations review
- Information architecture and navigation assessment
- Taxonomy and CMS usability review
- Content governance assessment
- Search experience review
- Accessibility, performance and security assessment
- Analytics and SEO assessment
- AI-search readiness assessment Request-for-Proposal-RFP-Websit…
Audience & User Journey Assessment
The review will examine the digital journeys of:
- People newly diagnosed with T1D
- People living with T1D
- Caregivers and families
- Donors
- Event participants
- Volunteers
- Healthcare providers
- Researchers
- Policymakers and government officials
- Corporate partners
- Media
- General public Request-for-Proposal-RFP-Websit…
Content, SEO & AI Search
The vendor will assess:
- Content inventory and duplication
- Content quality and readability
- English/French bilingual requirements
- Content governance
- Technical SEO
- Content architecture and internal linking
- Structured data/schema
- Knowledge graph readiness
- Entity optimization
- Search intent coverage
- AI-search visibility opportunities and future search trends Request-for-Proposal-RFP-Websit…
Required Deliverables
The final engagement must provide:
- Discovery Report covering strengths, gaps, risks and opportunities
- Future-State Digital Strategy
- Site vision and governance model
- Content model
- Audience architecture
- Search and accessibility strategies
- Recommended navigation model and sitemap
- Taxonomy recommendations
- Technical/platform assessment
- Clear recommendation on whether to:
- Maintain and optimize WordPress
- Significantly modernize the platform
- Replatform or rebuild
- Justification, assumptions, risks and estimated investment
- Prioritized implementation roadmap covering:
- Quick wins: 0–6 months
- Medium term: 6–18 months
- Long term: 18+ months
Key Dates
- Proposal Deadline: October 9, 2026
Budget
- No information on budget.
Why This Is a Great Opportunity, and for Whom
This is more than a standard website audit. The selected partner will help shape the organization’s long-term digital strategy and determine the future direction of a 1,700+ page bilingual website with more than 4,400 media assets and multiple fundraising, event and marketing integrations. Request-for-Proposal-RFP-Websit…
There is also potential for follow-on work covering implementation planning, website design and development. Breakthrough T1D Canada may invite the successful vendor to provide these services after the discovery phase, although future work is not guaranteed and may be separately procured.
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