Website Enhancement & User Experience Refresh

Project Overview

The Addison Township Democratic Organization (ATDO) is seeking a website developer to enhance and refresh its existing website by improving its design, navigation, user experience, and engagement. Rather than a complete rebuild, the project focuses on modernizing the current website while maintaining an affordable, sustainable platform that can be easily managed by volunteers. The refreshed site will better communicate ATDO’s mission, showcase candidates and community initiatives, and encourage volunteer participation, donations, and event attendance.

Scope of Work (Requirements)

The selected vendor will provide website enhancement services, including:

Discovery & Planning

  • Review the existing website
  • Identify opportunities for improvement
  • Conduct a planning meeting with ATDO leadership
  • Recommend an improved site structure and navigation

Website Design & User Experience

  • Refresh the homepage design
  • Improve typography, spacing, and visual hierarchy
  • Enhance branding and calls-to-action
  • Reorganize content for easier navigation

Content & Engagement

  • Create templates for candidate profiles
  • Develop leadership profile templates
  • Improve event calendar visibility
  • Enhance the news and blog section
  • Integrate existing organizational photography

Technical Enhancements

  • Optimize the website for desktop, tablet, and mobile devices
  • Implement basic SEO best practices
  • Perform quality assurance and functionality testing before launch

Training & Support

  • Conduct one administrator training session
  • Provide documentation for website management
  • Deliver 30 days of post-launch support for minor fixes

Key Dates

  • Proposal Submission Deadline: Interested agencies should directly contact ATDO to confirm the submission deadline. 

 

Budget

  • Budget not specified in the RFP.

Why This Is a Great Opportunity, and for Whom

This is an excellent opportunity for freelance web designers, boutique digital agencies, and WordPress or CMS specialists who enjoy working with nonprofit, civic, and community organizations. The scope centers on improving an existing website rather than building a new one, making it a manageable project with a clear focus on UX, responsive design, content organization, and volunteer-friendly content management. It’s particularly well suited for firms experienced in affordable website modernization projects that deliver measurable improvements in user engagement.

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👉 Download the RFP documents for this project