Project Overview
Durham Students’ Union (Durham SU) is seeking support for a brand refresh initiative aimed at strengthening consistency, clarity, and trust across its communications and visual identity. Rather than conducting a full rebrand, Durham SU wants to refresh and reinforce its existing 2018 brand framework, improve staff understanding and adoption of brand standards, and create a more sustainable communications approach following internal restructuring and reduced communications staffing capacity.
Scope of Work (Requirements)
The selected consultant or agency will be responsible for:
Brand Review & Refresh
- Review and refresh existing brand assets
- Update assets for 2026 usage, including video branding marks
- Assess current brand toolkit and determine what remains fit for purpose
Brand Compliance & Communications Audit
- Audit staff engagement with existing brand guidelines
- Review external communications and social media for consistency
- Evaluate what is and isn’t working within current communications practices
Recommendations & Strategy
- Provide recommendations for embedding the refreshed brand internally
- Improve implementation guidance and clarify brand expectations
- Recommend sustainable communications processes aligned with staff capacity
Staff Training & Enablement
- Design and deliver brand guideline training for staff
- Ensure staff feel confident applying the brand consistently
- Develop refreshed staff toolkit and implementation guidance
Deliverables Include
- Refreshed brand assets and toolkit
- Communications and brand consistency audit
- Recommendations report
- Staff training materials and sessions
- Updated implementation guidance
Key Dates
- Proposal Deadline: Wednesday, June 17, 2026 at Midday
- Stakeholder Review & Discovery Completion: End of July 2026
- Recommendations Finalized: Mid-August 2026
- Toolkit Delivery: Mid-September 2026
- Staff Training Completion: End of September 2026
Budget
Not explicitly defined.
Why This Is a Great Opportunity, and for Whom
This is an excellent opportunity for branding consultants, communications agencies, nonprofit marketing specialists, and higher-education creative firms experienced in internal communications and brand governance. The project is particularly well suited for agencies that specialize in organizational brand alignment, stakeholder engagement, training, and sustainable communications systems. Since the engagement focuses on implementation and internal adoption rather than just visual design, it offers strategic consulting value beyond a traditional branding project.
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