Project Overview
CARFAC Alberta is seeking a qualified graphic designer to develop a cohesive brand kit and style guide for the organization. The goal is to create a consistent visual identity and a set of practical design resources that staff and future designers can use across communications, programs, promotional materials, digital platforms, and print publications.
The selected designer will provide clear brand guidelines and reusable assets to help CARFAC Alberta maintain a consistent look across its organizational materials.
Scope of Work (Requirements)
The selected graphic designer will be expected to deliver:
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Brand kit and style guide: Develop a clear visual identity guide with practical instructions for consistent brand use by staff and future designers.
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Graphic design elements: Create reusable design elements suitable for both digital and print materials, supplied in appropriate file formats.
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Signature font: Provide a “signed font,” as specified in the RFP, for consistent use across organizational materials.
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Colour-code sheet: Document approved brand colours and their corresponding colour specifications.
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Supporting design resources: Supply relevant source files and templates to support ongoing use of the brand assets.
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Licensing details: Identify any usage restrictions or licensing requirements for fonts, images, and other design assets.
Proposal Requirements
Interested designers should submit a proposal that includes:
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A brief introduction and relevant experience.
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A portfolio showing previous branding, visual identity, or graphic design work.
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The proposed approach and a description of deliverables.
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An estimated project timeline.
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A proposed rate or project fee, including applicable costs.
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Any additional expenses, licensing fees, or other charges.
Proposals will be assessed on relevant experience, portfolio quality, understanding of CARFAC Alberta’s needs, practicality of the approach, deliverables, timeline, and overall value.
Key Dates
- Proposal Deadline: October 30, 2026
Budget
No project budget is specified in the RFP
Why This Is a Great Opportunity, and for Whom
This opportunity is well suited to freelance graphic designers, independent brand consultants, and small creative studios with experience in brand identity, visual communication, typography, and reusable design systems. Designers who can turn a visual identity into practical assets that work across print and digital channels may be particularly well matched. The brief is focused on brand development rather than a full website redesign, making it relevant to creatives looking for a defined branding engagement with an arts-sector organization.
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