Project Overview
Nefco, the Nordic Green Bank, is seeking up to three consultants to establish Framework Consultancy Agreements for digital marketing services supporting both Nefco and the Nordic Project Fund (Nopef).
The selected consultants will help strengthen the organizations’ digital visibility, website performance, search presence, lead generation, stakeholder engagement, and digital marketing capabilities. The engagement is structured around an initial approximately three-month “Always-on Digital Marketing Support” assignment, followed by potential on-demand assignments throughout the framework period.
The framework could run from October/November 2026 through December 2030, subject to Nefco exercising the four optional years.
Scope of Work (Requirements)
Nefco, the Nordic Green Bank, is seeking up to three consultants to establish Framework Consultancy Agreements for digital marketing services supporting both Nefco and the Nordic Project Fund (Nopef).
The selected consultants will help strengthen the organizations’ digital visibility, website performance, search presence, lead generation, stakeholder engagement, and digital marketing capabilities. The engagement is structured around an initial approximately three-month “Always-on Digital Marketing Support” assignment, followed by potential on-demand assignments throughout the framework period.
The framework could run from October/November 2026 through December 2030, subject to Nefco exercising the four optional years.
Scope of Work & Requirements
The work will cover a broad range of digital marketing services, including:
Always-On Digital Marketing
- Manage and optimise ongoing digital marketing activities.
- Evaluate channel performance and recommend changes to the channel mix.
- Support search and search-adjacent platforms.
- Manage digital marketing across LinkedIn and other professional networks.
- Support display, native, video and audio advertising.
- Develop analytics and conversion optimisation for Nefco-managed websites.
- Work with GA4, Google Search Console and tag management.
- Provide monthly performance reporting.
- Identify emerging opportunities, risks and digital marketing best practices.
- Advise on messaging, audiences, channel strategy, measurement and new initiatives.
- Incorporate accessibility and inclusive design practices, including relevant WCAG standards.
Search, SEO & AI Visibility
A major part of the opportunity is improving discoverability across both traditional search engines and AI-driven search and answer platforms, including platforms such as Google AI Overviews, ChatGPT Search, Perplexity and Claude.
Consultants should demonstrate experience with:
- SEO and search visibility
- AI-search optimisation
- Structured data
- Entity authority
- Content designed for AI-generated search and answer platforms
Lead Generation & Audience Development
The consultant will also support:
- Qualified lead generation
- Conversion optimisation
- Audience segmentation
- First-party data strategies
- Consent-based data collection
- CRM/internal-system integration where applicable
- Funnel optimisation
- Stakeholder engagement and awareness
On-Demand Services
Additional assignments may include:
- Search and digital visibility
- AI-assisted discovery
- Targeted campaigns
- Audience development
- Lead-generation initiatives
- Analytics and attribution
- Content planning and optimisation
- Creative/asset production
- Digital audits and assessments
- UX, technology and channel advisory
- Emerging technology and digital marketing strategy
Each on-demand assignment will be separately scoped and priced through a Call-Off Notice.
Reporting & Deliverables
The initial assignment requires:
- Monthly: Website, conversion, campaign and channel performance reporting, with optimisation recommendations.
- Quarterly: Search/AI visibility insights, content insights, channel and audience analysis, competitor/peer benchmarks and prioritised recommendations.
- Annually: Summary of activities, performance trends, outcomes, lessons learned and strategic recommendations, plus documentation of analytics and technical changes.
Key Dates
- RFP/TOR Issued: September 11, 2026
- Proposal Deadline: October 12, 2026 — 2:00 PM Helsinki time
Budget
- Nefco estimates a total framework budget of €102,000
Why This Is a Great Opportunity, and for Whom
This stands out because it is not just a one-off digital marketing project. Nefco is building a multi-year pool of qualified digital marketing partners, with an initial assignment and potential follow-on work covering SEO, AI search, paid campaigns, analytics, content, lead generation and strategic advisory.
For agencies already serving B2B, financial services, sustainability, government, international development or impact-driven organizations, this provides a chance to establish a relationship with an international financial institution and potentially compete for work over a framework extending through 2030.
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