Project Overview
Healthy Aging Alberta (HAA) is seeking an Alberta-based consultant or firm to serve as the strategic lead for the planning and delivery of its first standalone website. Rather than developing the website itself, the selected consultant will guide the project from discovery through launch, working closely with HAA staff, stakeholders, and a third-party web development vendor. The goal is to establish a user-centered, accessible, and sustainable digital presence that improves awareness, stakeholder engagement, and access to resources for older adults, community organizations, partners, and policymakers across Alberta.
Scope of Work (Requirements)
The selected consultant will lead the strategic planning and project management of the website initiative, including:
Discovery & Website Strategy
- Facilitate stakeholder workshops and discovery sessions
- Define website goals, target audiences, and success metrics
- Gather functional and content requirements
- Produce strategic recommendations and project documentation
Information Architecture & UX
- Develop sitemap and site structure recommendations
- Design user journeys and navigation strategy
- Define content hierarchy and calls-to-action
- Recommend accessibility and inclusive design best practices
Content Strategy
- Conduct content audits and planning
- Develop page structures and content framework
- Coordinate content creation, review, and approvals
- Write, edit, and refine website copy
- Ensure alignment with HAA’s communications and branding
Project Management
- Act as the primary liaison with the web development vendor
- Coordinate stakeholder communications
- Manage timelines, risks, milestones, and project documentation
- Review deliverables and provide strategic feedback
Search & Digital Discoverability
- Develop recommendations for:
- Search Engine Optimization (SEO)
- Answer Engine Optimization (AEO)
- Generative Engine Optimization (GEO)
- Improve website discoverability and search performance
Analytics & Measurement
- Develop a website measurement framework
- Recommend implementation of Google Analytics 4 (GA4)
- Configure Google Tag Manager and Looker Studio (where appropriate)
- Define KPIs and reporting requirements
Quality Assurance & Governance
- Coordinate website testing and launch readiness
- Review accessibility compliance
- Develop governance, content ownership, approval workflows, and long-term maintenance recommendations
Key Dates
- Proposal Submission Deadline: August 5, 2026 (11:59 PM)
- Project Start: August 2026
- Anticipated Completion: June 2027
Budget
- Budget CAD $30,000
Why This Is a Great Opportunity, and for Whom
This is an excellent opportunity for digital strategy consultants, UX specialists, content strategists, project managers, and digital transformation firms with experience leading website initiatives for nonprofit or public-sector organizations. Unlike a traditional website build, this engagement focuses on strategy, stakeholder engagement, governance, content planning, analytics, and vendor managementāmaking it ideal for consultants who excel at guiding complex digital projects from concept to launch. Firms with experience in healthcare, aging services, community organizations, or accessibility-focused digital initiatives will be especially well positioned for this opportunity.
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