Project Overview
The National Trust for Canada, the country’s leading national charity focused on preserving and promoting historic places, is seeking a qualified digital partner to redesign, redevelop, and launch a new corporate website.
The project is intended to unify and modernize the Trust’s digital ecosystem by consolidating content from multiple legacy websites into one accessible, bilingual, conversion-focused platform. The new website must better support storytelling, donor and member engagement, advocacy, and program participation while also reducing long-term maintenance complexity.
This is more than a redesign. It is a full digital transformation initiative for a national nonprofit with multiple audiences, active campaigns, and integrated fundraising and membership workflows.
Scope of Work (Requirements)
The selected vendor will be responsible for end-to-end strategy, design, development, migration, integrations, and launch support, including:
Website Strategy, UX & Design
- Redesign site architecture and navigation
- Conduct UX research, user flow analysis, and content planning
- Develop wireframes, prototypes, and a reusable design system
- Deliver a mobile-first, bilingual user experience
- Reflect diverse Canadian cultural perspectives, including Indigenous, Black, and Francophone communities
Content Consolidation & Migration
- Audit and rationalize existing content
- Migrate and consolidate content from:
- nationaltrustcanada.ca
- regenerationworks.ca
- archive.nationaltrustcanada.ca
- thisplacematters.ca
- Additional inactive or legacy sites
- Build taxonomy, tagging, metadata, and redirect strategy to preserve SEO value
Content Consolidation & Migration
- Audit and rationalize existing content
- Migrate and consolidate content from:
- nationaltrustcanada.ca
- regenerationworks.ca
- archive.nationaltrustcanada.ca
- thisplacematters.ca
- Additional inactive or legacy sites
- Build taxonomy, tagging, metadata, and redirect strategy to preserve SEO value
Membership, Donations & Member Portal
The website must support:
- Online membership sign-up and renewals
- One-time and recurring donations
- Event registration and payment
- Secure member login and account management
It must also include a Member & Donor Portal with:
- Membership status and renewal tools
- Donation history
- Event registrations and receipts
- Personal profile management
- Access to exclusive content
Membership, Donations & Member Portal
The website must support:
- Online membership sign-up and renewals
- One-time and recurring donations
- Event registration and payment
- Secure member login and account management
It must also include a Member & Donor Portal with:
- Membership status and renewal tools
- Donation history
- Event registrations and receipts
- Personal profile management
- Access to exclusive content
Integrations & Technical Requirements
Required integrations include:
- SUMAC CRM (or equivalent future replacement)
- Mailchimp
- IATS & Stripe
- Pheedloop
- Launchpad
- SurveyMonkey
The selected partner must also provide integration architecture documentation, API handling, security considerations, and future-proofing guidance.
Accessibility, SEO, Analytics & Hosting
- WCAG 2.1 AA accessibility compliance
- SEO- and AI-search-ready architecture
- GA4 setup and conversion tracking
- Secure cloud hosting (Canadian hosting preferred)
- PIPEDA-aligned privacy and data practices
- Backup, disaster recovery, patching, and vulnerability management
Training, Documentation & Launch
- Staff training on CMS, accessibility, and analytics
- User manuals and technical documentation
- QA testing, accessibility testing, launch readiness, and post-launch support
Key Dates
- RFP Issued: March 19, 2026
- Questions Deadline: April 2, 2026 (11:00 AM PST)
- Proposal Submission Deadline: April 6, 2026 (11:59 PM PST)
- Project Start: Late Spring 2026
- Required Completion / Public Launch: By the end of 2027
Budget
A fixed budget is not publicly disclosed.
Why This Is a Great Opportunity, and for Whom
This is a standout opportunity for mission-driven digital agencies, nonprofit web development firms, CRM-integrated website specialists, and bilingual public-interest design teams.
The project offers:
- A national nonprofit brand with meaningful public impact
- A large-scale content consolidation and digital transformation initiative
- Strong recurring value through integrations, member portal functionality, and future support
- A high-credibility portfolio project in heritage, advocacy, and nonprofit engagement
Agencies with experience in nonprofit websites, bilingual CMS builds, membership and donor systems, CRM integrations, and accessible storytelling-driven UX will be especially well positioned.
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