Project Overview

Cowlitz County, Washington is seeking a qualified digital strategy and web development partner to design and build a new destination marketing website and digital clubhouse: Discover Cowlitz County.

This project is part of a broader rebranding initiative and aims to create a best-in-class digital experience that:

• Inspires visitation through storytelling
• Supports trip planning and visitor conversion
• Serves tourism partners and community stakeholders
• Is technically sound, accessible, searchable, shareable, and AI-discoverable

The selected firm will collaborate closely with County staff and branding consultants to translate brand strategy into a high-performing, future-ready tourism platform.

Scope of Work (Requirements)

The selected partner will be responsible for strategy, design, development, and technical implementation across the following areas:

1. Site Architecture & Content Strategy

• Visitor-journey-informed information architecture
• Audience-based navigation (families, outdoor travelers, weekend visitors, etc.)
• Editorial storytelling frameworks and itineraries
• Clear conversion pathways from inspiration to booking

2. Core Website Functionality

• Required components include:
• Modern, scalable CMS (role-based permissions, easy content updates)
• Advanced events calendar (filterable, recurring events, moderated submissions)
• Itinerary builder and travel loops (multi-day and themed content)
• Filterable listings (communities, lodging, dining, recreation, heritage sites)
• Digital Clubhouse (partner-facing resource hub with downloadable assets)

3. Technical, SEO & AI Discoverability

• Technical SEO foundation at launch
• Structured data/schema markup
• Fast, mobile-first design
• Secure hosting
• AI-search discoverability readiness

4. Accessibility & Compliance

• Full WCAG 2.1 AA compliance
• ADA-conscious design
• Public-sector usability standards

5. Analytics & Optimization

• Google Analytics (or equivalent) setup
• Conversion tracking
• Performance dashboards
• Post-launch optimization guidance

Key Dates

• Proposal Deadline: Friday, March 20, 2026 at 4:00 PM (Local Time)

• One (1) electronic PDF submission required

Budget

No fixed budget is disclosed. 

Why This Is a Great Opportunity

This is a strong opportunity for destination marketing web agencies, tourism-focused digital firms, and public-sector CMS specialists.

The project offers:

• A full rebrand website launch
• Advanced tourism functionality (itineraries, listings, partner hub)
• AI-ready SEO implementation
• Public-sector case study credibility
• Long-term relationship potential with a regional tourism entity

Agencies with experience in DMO platforms, storytelling-driven UX, structured listing ecosystems, and conversion-oriented tourism design will be especially well positioned.

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