Project Overview

Your Health Idaho (YHI), Idaho’s state-based health insurance marketplace, is seeking a qualified website design vendor to redesign and rebuild YourHealthIdaho.org and its Shop–Compare–Enroll landing page. The goal is to improve the user journey, simplify navigation, and help Idahoans move smoothly from awareness to enrollment during Open and Special Enrollment periods. The project focuses on design, UX, and WordPress development only; hosting and long-term maintenance remain with YHI.

Scope of Work (Requirements)

• The selected vendor will be responsible for:
• Reviewing the current website structure, content, and functionality
• Proposing updated site architecture, wireframes, and user flows
• Designing and developing a WordPress-based website (theme-based, minimal complexity preferred)
• Improving UX, navigation, accessibility, performance, and mobile responsiveness
• Designing enrollment-specific homepages and paid media landing pages
• Migrating existing content and recommending content improvements
• Embedding SEO best practices into the redesign
• Conducting performance, accessibility, browser, and mobile testing
• Delivering all site files and documentation upon completion

Hosting and ongoing maintenance are out of scope.

Key Dates

• RFP Issued: January 12, 2026
• Vendor Questions Due: January 26, 2026 (5:00 PM MT)
• Responses to Questions Posted: February 2, 2026
• Proposal Due: February 16, 2026 (5:00 PM MT)
• Vendor Review & Presentations: February 23 – March 6, 2026
• Anticipated Vendor Selection: March 9, 2026
• Expected Project Start: June 1, 2026

Budget

No fixed budget is disclosed. 

Why This Is a Great Opportunity

This is a strong opportunity for WordPress-focused digital agencies and UX-led web design firms with experience in public-sector, healthcare, or regulated environments. The project offers direct impact on a statewide platform that supports access to health insurance, with visibility across diverse user groups and enrollment cycles. Agencies that value clean UX, accessibility, and long-term maintainability will be well aligned with YHI’s expectations.

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