Project Overview

Stitch Buffalo, a Buffalo-based 501(c)(3) nonprofit, is seeking a branding consultant or agency to lead a comprehensive rebranding initiative as the organization enters its second decade. The goal is to clarify brand strategy, refresh visual identity elements, and strengthen messaging so it reflects Stitch Buffalo’s growth, values, and expanding national relevance—while remaining grounded in community, care, and craft.

This effort will support consistency across digital, print, retail, and community-facing touchpoints. Firms that can support both rebranding and website redesign are encouraged to apply.

Scope of Work (Requirements)

The selected partner will guide a collaborative, community-centered rebranding process, including:

Discovery & Research

• Review existing brand assets and communications
• Facilitate stakeholder engagement with staff, board, artists, and community partners
• Conduct audience and landscape analysis

Brand Strategy

• Clarify or refine brand positioning, values, and voice
• Develop a cohesive messaging and narrative framework

Visual Identity (Logo excluded)

• Color palette and typography system
• Graphic elements and imagery guidelines
• Accessibility and cultural sensitivity considerations

Applications & Deliverables

• Comprehensive brand guidelines document
• Core templates (letterhead, presentations, social media)
• Retail, class/event promotion, and advertising templates (mockups encouraged)

Implementation Support

• Staff training or rollout planning
• Phased implementation recommendations, if applicable

Key Dates

• RFP Released: January 30, 2026
• Proposal Due: As soon as possible
• Project Start: As soon as possible (timeline to be proposed by vendor)

Budget

No fixed budget is disclosed. 

Why This Is a Great Opportunity

This is a strong opportunity for branding consultants and creative agencies with experience in nonprofits, arts organizations, and community-centered or equity-informed branding. The project offers deep storytelling work, meaningful social impact, and the chance to shape a brand that centers refugee and immigrant women while supporting long-term organizational growth.

Firms that value inclusive design, cultural respect, and practical brand systems will be especially well aligned.

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